10% More Charisma

While achieving success and happiness in life can seem mysterious, there is actually a direct link between the trajectory of your life and your level of charisma. Although charisma has traditionally been viewed as something “you’re either born with or you ain’t,” contemporary scientific research has managed to identify the components that make it up – and recent studies demonstrate that charisma is a learnable characteristic. Since we’re only born with about 46% of our charisma, there are plenty of other factors that explain it – factors that you yourself can affect and improve on.

Charismatic individuals enjoy greater appreciation, find more doors opening for them, and form better relationships, both privately and in their working lives. When charismatic folks give TED Talks, they receive a greater number of views, while charismatic social media posts get shared more frequently. Charismatic leaders can improve their employees' performances by as much as 17%, and a charismatic speech can increase private charitable donations by up to 19%. More than that, not only do charismatic coworkers achieve more success in the workplace, but they are also better at managing unpredictable crises. And to top it all off, if you’re charismatic to your partner, they’ll be more attracted to you.

Regardless of our roles in life, we all have a need to connect and to feel heard, and even to be chosen when the right opportunities show up – whether by potential employers, friends, colleagues, or perhaps even the love of your life! Charisma facilitates all of this. It helps you to stand out, greatly improving the odds that you’ll get to have your say in whatever comes next.

Charisma can be broken down into 10 learned behaviors, and this book will teach you everything you need to know about each one of them. Chapter by chapter, step by step, you’ll be given tools to improve these specific aspects, until gradually you’ll notice how the world around you begins to react to you in a more positive way.

So – are you ready to become the most charismatic version of yourself you can be? Would you like to release your full potential and expand the depth of your success and satisfaction? Over the course of 10 chapters, I warmly invite you to learn how you can achieve just that.