Ulrica Norberg


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Sweden: Bazar


Awaken your inner genius!


With inspiration from science, philosophy, culture and social psychology, author Ulrica Norberg takes a new look at humanity’s most important trait--Curiosity. Being curious is an ability that can grow, be harvested, trained and strengthened in order to boost creativity and innovation.


An untrained curiosity is like a Ferrari without a competent driver. It will drive over hill and deal until it crashes. If you train your curiosity it will give you the mentally strong “muscles” not to mention increased joy, focus and concentration.


Curiosity has never been more important as we face a time of difficulties and huge challenges. We need new tips and tricks and with help from our essential nature we can tackle anything and improve our own and the public’s health.


190 pages